“In Africa, the Americas, Asia, Australasia and Europe, cultural mapping and planning have enabled people to harness and develop their creative resources and content in music, visual arts, design, literature, dance, performing arts, film, radio and television, and heritage. This has enabled the creation of new jobs, new forms of expression, and new senses of self, place and identity.” This has been particularly important in the context of the globalisation of new media platforms such as the Internet and mobile telephones, he says.