Michael Jones, the chief technology officer of Google Maps, gave the Map World Forum in Hyderabad some insight into the thinking that is driving the development of the company. He said the company's mission was to geographically enable all the world's information. Jones explained that this is different from having maps of the world. It is about providing an appropriate geographic context for the world's information.
It appears then, that the Google Maps phenomenon is not aimed at establishing a new revenue stream for the company, but is really just an extension of its current model.
Industry fears that mission critical applications that include maps from Google might suddenly include advertising, are misplaced, it would seem.
Today, Google makes money from advertising on its site. It provides a search service to users - and because it attracts so many, advertisers pay for exposure to them.
Since the advertising presence is carefully constructed, most users are not even aware that they are part of a financial transaction.
The point of Google Maps is merely to provide a better geographic context for this advertising.
Jones instanced a user in need of a pizza. It's difficult to provide a useful internet search for a pizza parlour unless one can put its address in a geographic context. Google Maps already does this in many parts of the world. Maps now exist for Singapore, Hong Kong and Bangkok.
The difficult task is to extend this to the entire world. Jones says an adequate gazetteer does not exist.
Imagery is less of a problem, he said. Recently, the company signed an agreement with Spot Image in France, which gives the company access to around 50,000 square kilometres of Europe at 2.5 metre resolution.
It is on the public record that Google has also signed contracts with major data providers in many territories to extend its range of street maps. However, this is slow and expensive.
At the conference, Jones displayed maps of Hyderabad. He said these maps belonged to Google, intimating the company was generating its own maps.
However, he would not elaborate further.
SimActive Inc., a world-leading developer of photogrammetry software, is pleased to announce that Correlator3D™ is being used for forestry projects in Southeast Asia by PT Credent Teknologi. SimActive…
With the 2013 IEEE International Geoscience and Remote Sensing Symposium less than two months away (July 21-26), now is the time to register. This year’s global summit will showcase world leading rese…
Australia’s National Atlas of Groundwater Dependent Ecosystems (GDEs) has won the 2013 Geospatial World Application Excellence Award for Environment Protection and Monitoring. The coveted prize was pr…
The Location Forum’s Privacy Council released the public version of their Location Data Privacy: Guidelines, Assessment &a&ecommendations today.&n hese groundbreaking Guidelines represent the first in…
Supergeo Technologies announced that SuperSurv 3.1, the mobile GIS software for Android devices, has chosen by Regie Dignoise des Eaux to carry out efficient field data collection and surveying for lo…
|Mon Jun 03|
USA - HxGN Live 2013
|Sat Jul 06|
USA - Esri Survey Summit
|Mon Jul 08|
USA - Esri International User Conference
|Tue Jul 16|
Australia - IGNSS 2013
|Sun Jul 21|
Australia - IGARSS 2013
|Mon Aug 05|
Australia - 18th Annual Geospatial Solutions Conference
|Sat Aug 17|
New Zealand - Maori GIS Association National Conference
|Mon Aug 19|
Japan - Summer Seminar on GNSS
|Wed Aug 21|
Thailand - 5th International Conference on HealthGIS 2013