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Features
Japan Proves a Hotbed for Location-Based Services Growth
- Details
- Published on Wednesday, 12 October 2011 00:00
- Hits: 2480
Location-based services has been an emerging market for more than ten years, with projected explosive growth worldwide that hasn't matched the hype. While new check-in services, such as Gowalla and Foursquare, were seen as a driver for growth in North America, a more measured and consistent growth has taken place in Japan. A new research report from Seed Planning projects the market growth in Japan to increase 340 percent between 2010 and 2015. The market research study separates different location services into navigation, location information, location games, check-in, augmented reality and tracking. While navigation accounts for half the market currently, its growth is expected to taper as location information services and location-based games grow.
The LBS market in Japan has had a relatively slow start, with GPS introduced into feature phones in 2007. Now ith stronger growth of smartphones, the demand for LBS innovation is beginning to grow dramatically.
According to Seed Planning, the LBS market accounted for 43 billion yen (560 million USD) in 2010 and is expected to expand to 147 billion yen (1.9 billion USD) by 2015.
The market report can be found on the Seed Planning website (note the site is in Japanese).
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