Published on Tuesday, 10 April 2012 14:37
Nokia today announced that its Location & Commerce business has established a location content reseller agreement with geomarketing data specialist MB International. The company will now be able to provide complementary, detailed topographical data which can be overlaid on its products to produce enhanced spatial visualisation.
Covering the EMEA and APAC regions, the deal includes not only the NAVTEQ Map, but also all relevant location content such as Point Addressing, Speed Limits, Postal Code Points and NAVTEQ Transport™ - which is focused on providing navigable attributes for large vehicles.
MB International offers a wide range of products for business-critical geospatial analysis including socio-demographics and boundary data. "When planning internationally, it's vitally important to have comparable data variables and fixed, defined data structures and to work with a company which follows a similar strategy in this respect. NAVTEQ Map coverage is continually expanding around the world and is a perfect fit for us," commented Ray Roberts-York, managing director of MB International. "We are already a powerful data house and, with this critical location content on our side, we can dominate this space. Our customers are sure to welcome the addition of top quality content from a great brand."
With a global customer base ranging from OEMs to resellers and end-users, MB International's core focus is currently on the retail market which has been a forerunner in the utilisation of geomarketing data. As a consumer driven sector, it is constantly in need of industry data for planning, consolidation or marketing – including customer targeting, sales optimisation, territory planning. However, with more and more sectors experiencing economic pressure, they too are turning to spatial data for support.
"Geographic analysis in the retail industry requires the best possible location data to help improve decision making, increase efficiency and reduce costs. The extensive data verification processes for the NAVTEQ Map make it the benchmark of accuracy for this industry," added Peter Beaumont, Director Customer Marketing, Enterprise Europe, Nokia, Location & Commerce. "MB International can now combine the precision of the NAVTEQ Map with its proven specialist data sets to produce market leading packages designed to enhance business performance."
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.
About Location & Commerce
Nokia's Location & Commerce aims to build and monetize unique location experiences for great mobile products, the navigation industry and the automotive market. Location & Commerce provides both Content, including industry leading NAVTEQ® Maps, and Social Location Services, including the Nokia Location Platform and signatures applications like Nokia Maps ™ and Nokia Drive, all supported by Local Commerce. By complementing hardware, software and services with "smart" social location data, users will be able to experience the world in a variety of new and better ways.
Nokia, NAVTEQ Map and NAVTEQ Transport are trademarks in the U.S. and other countries. All rights reserved.
About Michael Bauer International GmbH
MB International, a sister company of MB-Research, offers a wide range of data products for business-critical geospatial analysis. MB International's products include Population, Households, Age Bands, Unemployment as well as Purchasing Power, Retail Turnover and Consumer Spending on most geographical levels. They also produce and license vector postcode (Zip) and administrative boundaries for most countries Worldwide.
MB-International is a manufacture and reseller of their own map, socio-demographics and boundary data that strives to provide businesses who want to make better informed investment with market data. With a team of experienced consultants they have a collective 30 years of experience in the Global GIS and Geo-data industry.
MB International is committed to supporting their customers to achieve an effective set-up and continuous handling of their geodata. Specialized in providing tailor-made data products according to each customer's individual requirements. MB International's data is used globally by GIS engineers, Marketing executives, OEMs and controllers' for sales targeting, expansion planning and site location analysis in a wide range of Geomarketing and Business Intelligence applications.