NAVTEQ has been selected by Fujifilm to support the introduction of their new GPS-enabled digital cameras with map data and POI content. NAVTEQ is now supplying map and POI (points of interest) data for Fujifilm's FinePix F550EXR and FinePix XP30. The FinePix F550EXR comes with a built-in GPS functionality, while the FinePix XP30 is a water, shock, dust and freeze proof model featuring built-in GPS functionality.

NAVTEQ map coverage spans across 85 countries in six continents. The NAVTEQ map features points of interests in over 50 categories including restaurants, tourist attractions, shops and hotels. Thanks to the half a million plus list of locations included within the NAVTEQ map, both FinePix models will recognize your location and display it, either as longitude and latitude, or by place name. A tag is then placed on the image which, when using place names, can easily be searched for, enabling users to quickly find shots of a specific location or point of interest. Once images are found using the search function, it's simple for users to create a photobook using the Photobook Assist function.